STREETCAR DIAL
New Orleans’ famous green and red streetcars have shuttle passengers along oak-lined St. Charles Avenue since 1835. But did you know that the green cars were also used on the Canal Street line from 1861 to 1964?
BAYOU BORN. SWISS MADE.
An homage to New Orleans old and new, Rue Canal pairs vintage Swiss watch design with a twist of Louisiana soul. On the 800 block of Canal Street, just a few steps off Bourbon Street and perched above the head of the Ignatius Reilly statue is the old DH Holmes department store clock. The clock, which for decades served as something of a local New Orleans landmark, found its immortality in the opening lines of John Kennedy Toole’s celebrated New Orleans epic, A Confederacy of Dunces. The flared syringe minute and hour hands and crescent-shaped counterweight of Rue Canal were based on those of the clock. The clock’s numeral design also served as inspiration when designing our own.
Rue Canal features a velvet finished printed dial in three distinct colorways infused with New Orleans soul: cream evoking a warm summer’s day in New Orleans, night blue representing the City after dark, and streetcar green inspired by New Orleans’ famous green and red streetcars.
The watch is encased in a vintage-inspired 39mm stainless steel case with soft tear dropped-shaped lugs, a hallmark of mid-century Swiss design, used here to evoke the ornamented tops of the iron gates found throughout the French Quarter.
The heart of Rue Canal is powered by an elaboré grade Sellita SW-210 refined with Côtes de Genève and perlage finishings and can be glimpsed through the watch’s sapphire display caseback.
Our Italian leather strap is finished with our own custom designed “fleur-de-lis” inspired tang buckle.
GALLERY
